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Who Is BST?

BST Business Breakthroughs

Business Consultants? Sales Trainers? Management Advisors?

Actually, we are experts in Business Breakthroughs above all else. It’s that simple. We specialize in increasing revenue and profitability for our clients.

In today’s world, there are countless companies in every niche, AI is saturating the market with content, and every business has a multitude of competitors. The businesses that will come out on top are the ones that stand out as unique.

A unique business requires a unique partner to navigate this journey together.

That’s where BST comes in. We are your partner for Business Breakthroughs! We help companies become the best version of themselves and reach their full potential.

Welcome to BST

We are an international training and consulting company for business owners and leaders. We help you and your teams increase the overall success of your business by leveraging our expertise in Sales, Customer Service, and Management.

Our Story

Ever since we were kids, we’ve always been amazed at how one business can struggle while another with the same model thrives. How is that even possible? How can a business succeed one time and fail the next, even with the same model in the same area?

After years of digging into this question, we’ve found the answer. It’s all about the people. Your team is your most valuable asset, and your salespeople are the key to your success.

That’s how BST was born.

Led by Yair Schoenfeld, we’ve brought together a team of business experts from various fields to create the perfect strategies for maximizing business potential through the people who make it all happen.

Since our start in 1995, we’ve grown to become a leading sales training company worldwide. We’ve trained tens of thousands of individuals in different industries, all with one goal in mind: boosting business revenue and guiding our clients toward their next big breakthrough.

Our Team

Omri Schoenfeld

Co-Founder and CEO

Omri has an army background and has founded several 7-figure companies with successful exits. He lives in Philadelphia. Omri strongly believes that most companies succeed due to the exceptional execution of an ordinary idea. Outside of work, you can find him playing tennis, surfing or enjoying the great outdoors!

Eitan Schoenfeld

Customer Success Manager

After serving in the Special Forces, Eitan worked in the real estate industry. Now he is the customer success manager of BST. He thrives on building human connections and loves to see his clients succeed. His favorite part about his role is getting to work closely with others.

Yair Schoenfeld

Founder and Principal Consultant

Yair is an international business consultant, trainer, keynote speaker, researcher, and author. He has over 25 years of experience in Sales, Business Development, Customer Service, Management, and Leadership. Yair is a big believer in the value of lifelong learning, and finds happiness in getting people to unlock their potential.

Yair also wrote 3 successful books, and he is a known international lecturer.

Jonathan Barrie

Senior Consultant

Jonathan has decades of experience in leading sales teams across the world, from small businesses to multi-million dollar organizations. A family man, he’s been married for over 30 years and has two kids at university. He’s an avid mountain biker and Miami Heat supporter.

Meghan Cummins

Business Consultant

Meghan has a retail cosmetic background with over 15 years of experience in training and
development of sales and customer service professionals within the B2C retail sector.
Meghan believes that consistent training, upskilling and development of company employees in
any sector is one of the primary foundations for long-term success and employee satisfaction.
She is passionate about her role with BST as it combines her passion for people, with her
passion for communication and education. Outside of the office, she is an aerial fitness
enthusiast, nature lover and explorer. She lives in Bali with her 7-year-old daughter.

Zev Edgar

Senior Consultant

Passionate about people and results, works tirelessly to uncover innovative sales and marketing strategies that reflect the global nature of the business and the nuances of diverse cultures and markets. Empower the global sales team to make an incredible impact on the organization. Known by colleagues and industry partners as a unique and remarkable leader of integrity who encourages ideas and is adept at establishing trust and credibility with leadership, peers, vendors, and customers in pursuit of building lasting relationships which drive top line revenue.

Specialties: Global Sales Team Leadership & Development | Marketing | Strategic Planning
Revenue Management | Technology | Brand Strategy & Loyalty
Industry Partnerships | New Business | Negotiations | Customer Experience

Program Development & Innovation | Public Relations | Brand Ambassador

David Lettvin

Sales Consultant

Dave has a passion for effective communication, education and a devotion to assisting others in their endeavors. Armed with over 30 years of experience in large scale enterprises as well as start ups Dave brings a wealth of sales and industry knowledge. He has an MBA from Penn State and participates in Triathlons. He has a steadfast conviction that each individual possesses the capacity to attain any objective to which they set their mind.

Ofer Oved

Senior Consultant

Ofer Is An experienced CEO In High Tech, Media and Marketing companies – both in large companies (such as AOL, McCann Erickson) and in startups.

An expert in the fields of Marketing, Online Advertising, Innovation, Digital Business, Product Development, E-commerce and Business Development.

Ofer is also the author of the book: “100 micro plans for online stores”.

Shmulik Mimoni

Senior Consultant

Shmulik is a well-known business development consultant, mentor, and lecturer. He has over 33 years of experience in Sales, Business Development, Customer Retention, Management and Lecturing. Shmuik is a big believer in achieving goals step by step. Shmulik volunteers his time answering telephone and online calls seeking for mental first aid.

Steve Mawditt

Senior Consultant

Steve has an MBA in Marketing and has been coaching sales teams across the world since 2006. Currently, he’s the National Sales Manager for a US Healthcare company in Australia. Outside of the office, Steve volunteers his time mentoring young professionals. He’s particularly inspired by those who see failure as part of the process.

Our Team

Omri Schoenfeld

CEO & Founder

Yair Schoenfeld

Chief Consultant & Professional Manager

Eitan Schoenfeld

Learning Consultant

Tatiana Zutovskaia

Customer Success

Jonathan Barrie

Senior Consultant

Steve Maawditt

Senior Consultant